If you are targeting young singles, for instance, then you better not be focusing your efforts on retirement villages and hospitals. You need to make the site interesting, exciting and different from other sites out there. Create social media accounts and begin posting to them regularly.By the same token, if senior citizens are your demographic then stay away from college campuses. Start a blog or, at the very least, write some articles about dating, love, etc. Twitter, Facebook, Instagram and other social media sites are some of the best, free advertising out there.
A dating site is no "get rich quick" scheme and you won't be able to make money with your feet up and your arms crossed.
You need to take your business seriously in order for it to be lucrative.
In order to make money with a dating site, you have to have members and you have to be acquiring new members all of the time.
Your first step will be making sure you are marketing to the right people. It is best that you make sure they are quality articles so if you cannot write, please find someone who can.
Many of the big name sites like and have such programs.
These programs will allow you to put their links onto your site and you will receive payment for those who register by following said link.
Another important thing to consider is whether to charge membership fees. You can display advertising (including your affiliate sites as we discussed above) in order to bring in revenue.
If you have started a dating site you are probably excited about being a business owner and hopeful that your site will be a success.
Ultimately, you want to make money with your site and that's pretty much a given.
An entrepreneur not interested in making money is an oxymoron.
You want money and you will need to work hard to make it.