The response to that group led to his ultimately forming some 300 additional men and women's groups and becoming the only man to be elected three times to the Board of Directors of the National Organization for Women in N. The Liberated Man was written from a feminist perspective, introducing alternative family and work arrangements that could better accommodate working women and encourage care-giving men.The Liberated Man was the beginning of Farrell's development of parallels for men to the female experience: for example, to women's experience as "sex objects," Farrell labeled men's parallel experience as "success objects." As a speaker, Farrell was known for creating audience participation role-reversal experiences to get both sexes "to walk a mile in the other's moccasins." The most publicized were his "men's beauty contest" and "role-reversal date." In the men's beauty contest, all the men are invited to experience "the beauty contest of everyday life that no woman can escape." In the "role-reversal date" every woman was encouraged to "risk a few of the 150 risks of rejection men typically experience between eye contact and intercourse."Everything went well until the mid-seventies when NOW came out against the presumption of joint custody [of children following divorces].
(2008) Warren Thomas Farrell (born June 26, 1943) is an American educator, activist and author of seven books on men's and women's issues.
He is often considered "the father of the men's movement," but he started out as a vocal feminist.
He came to prominence in the 1970s, championing the cause of second wave feminism, and serving on the New York City Board of the National Organization for Women (NOW).
However, he left NOW and is now recognized as an important figure in the modern men's movement.
His books cover ten fields: History, Law, Sociology and Politics (The Myth of Male Power); couples' communication (Women Can't Hear What Men Don't Say, and Father and Child Reunion); Economic and Career issues (Why Men Earn More); child psychology and child custody (Father and Child Reunion); and teenage to adult psychology and socialization (Why Men Are The Way They Are and The Liberated Man).
All of his books are related to men's and women studies; consistent to his books since the early 90's has been a call for a gender transition movement.
As a college student, Farrell was a national vice-president of the Student-National Education Association, leading President Lyndon B.
Johnson to invite him to the White House Conference on Education.
As an adjunct (an untenured faculty member hired on a term-by-term basis), Farrell has taught university level courses in five disciplines (psychology; women's studies; sociology; political science; gender and parenting issues).